Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans for multiple F&B outlets within the group. This includes establishing brand identity, managing brand messaging, and coordinating promotional activities.
Drive Sales and Revenue Growth: Analyze market trends, customer preferences, and competitor activities to identify opportunities for increasing sales and profitability. Develop initiatives to boost sales across various brands.
Campaign Management: Plan, execute, and evaluate marketing campaigns, both online and offline. Manage social media campaigns, organize events and promotions, and oversee the creation of marketing collateral.
Market Research: Conduct market research to gather insights into customer behavior, preferences, and pain points. Analyze data to identify trends and provide recommendations for improving marketing strategies and product offerings.
Cross-Department Collaboration: Work closely with various departments to ensure the seamless integration of marketing initiatives across the organization.
Content Development: Develop and manage high-quality content for the company's marketing channels, including websites, social media platforms, and promotional materials. Ensure consistent brand messaging and tone across all touchpoints.
Performance Monitoring: Monitor and analyze the performance of marketing campaigns and initiatives. Provide regular reports for management and other stakeholders, identifying areas for improvement and recommending data-driven strategies to enhance marketing effectiveness.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven marketing experience in the F&B industry.
- Strong understanding of digital marketing, social media, and content creation.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Exceptional communication and interpersonal skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinker with a passion for innovation and continuous improvement.
- Fluent Cantonese and English speaker.
