Senior Marketing Officer / Marketing Manager

Key Responsibilities:

• ⁠Develop and implement comprehensive marketing strategies to drive brand awareness and customer engagement.

• ⁠Lead social media marketing initiatives, creating content that resonates with a broad audience.

• ⁠Conduct frequent visits to stores and clubs to capture engaging photos and videos for social media content.

• ⁠Collaborate with the sales team to support promotional campaigns and sales initiatives.

• ⁠Monitor and analyze market trends, adjusting strategies to optimize performance and reach.

• ⁠Manage relationships with influencers and brand ambassadors to enhance community engagement.

• Conduct market research to understand customer preferences and drive targeted marketing efforts.

• ⁠Oversee the creation of marketing materials and ensure brand consistency across all channels.

Qualifications

• Bachelor’s degree in marketing, Business, or a related field; advanced degree preferred.

• ⁠Proven experience in marketing management, preferably within the fitness industry.

• Strong knowledge of social media platforms and digital marketing strategies.

• Excellent communication and interpersonal skills.

• ⁠Creative thinker with the ability to develop engaging content for diverse audiences.

• ⁠Experience in photography and videography for social media is a plus.

• ⁠Analytical mindset with experience in data-driven decision-making.

• ⁠⁠Ability to work collaboratively in a fast-paced environment