Market promotion and public relations manager Job Responsibilities
Siu Sai Bay Group's market expansion and business opportunity development in various business segments in Hong Kong and the Greater Bay Area, covering video content planning and production, brand activity planning and execution, media relations management and public relations strategy formulation
Provide integrated marketing and public relations consulting services, promote business growth through strategic communication plans, and enhance customer satisfaction and long-term cooperation stickiness
For new business projects, lead market positioning analysis, target audience research, and independently complete high-quality proposal presentation (PPT) and promotion plans
Responsible for crisis public relations response and problem management, with rapid response, risk assessment and cross-departmental coordination abilities, and maintaining customer brand image and public reputation
Continuously expand and deepen our cooperation network with media institutions, opinion leaders (KOL), online celebrities, entertainment personalities and strategic partners, accurately reach our target audience, and expand our customers’ business voice and influence
Coordinate the design and production process of communication materials, including copywriting, visual content review, on-site event management, and post-event effectiveness analysis report
Work requirements
Bachelor's degree, majoring in marketing, public relations, communication, journalism or related fields
Have 1 to 3 years of full-time work experience in market promotion, brand communication or public relations; those with cross-platform integrated marketing or large-scale event execution experience are especially preferred
Proficient in Cantonese, Mandarin and English, with fluent written and oral expression skills, able to independently write Chinese and English communication copy and external communication
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), with basic data sorting and slide creation abilities
Have a high sense of responsibility and professional ethics, self-discipline and honesty, and be able to maintain high output and stable emotions in a fast-paced, multi-task environment
Having proactive learning awareness and growth mindset, willing to deeply participate in company development, and co-build a sustainable brand marketing system with the team
