Advertising transaction product manager

Duties include:

1. Responsible for mobile advertising exchange ADX/SSP/DSP, aggregation SDK full chain product planning and design, covering RTB, PMP, Header Bidding, etc. trading modes.

2. Lead the design of core modules such as transaction rules, bidding logic, traffic allocation, inventory management, bottom price strategy, settlement reconciliation, data reporting, etc., output PRD, prototypes and business processes, and push for R&D to be put into production and online.

3. Integrate with media, advertisers, agencies, and third-party ADX/DSPs and attribution vendors to uncover demand and supply needs, design commercialization solutions, and enhance media monetization eCPM, fill rate, and advertiser ROI.

4. Data-driven iteration, monitor transaction delay, conversion rate, retention, etc. core indicators, combined with algorithm model optimization bidding, targeting, anti-cheat strategies.

6. Research industry trends, AI advertising applications, privacy computing, competitive product dynamics, and drive product model and functional innovation; cross-departmental coordination of operations, legal affairs, and R&D to promote project implementation.

Job Requirements

1. Bachelor's degree or above, with at least 3 years of mobile advertising product experience,.

2. Proficient in programmatic advertising trading ecosystem, familiar with OpenRTB, auction mechanism, advertising full life cycle process, and familiar with the attribution logic of third-party attribution platforms (MMP) such as Appflyer and Adjust, and able to independently Responsible for product line planning and iteration from 0 to 1.

3. Proficient in Axure/Figma/Visio, able to independently output high-quality PRD and business solutions; familiar with SQL for data analysis, with algorithm collaboration experience being preferred.

4. Logical clarity, strong business sensitivity, able to balance media, advertisers and platform three-party interests, strong communication and promotion ability, stress-resistant and self-motivated.