Job Description
Duties:
1. Self-media operation
a. Responsible for the operation of all self-media in Hong Kong, including but not limited to: Facebook, Instagram, Threads, YouTube, Douyin, Xiaohongshu, Bilibili, etc. platforms.
c. Responsible for the monthly online promotional activities of the brand, and continuously optimizing the content, process, etc., of the activities to attract natural traffic to experience the company's products.
2. Collaborate with market expansion colleagues to help course agents or partners quickly close deals.
a. Responsible for producing promotional materials, tools and content for course agents to use, in collaboration with market BD partners, to help course agents quickly generate orders.
b. Continuously optimize the methods and processes of cooperation and acquisition with agents and partners, striving to maximize the utilization of their resources.
3. Explore live streaming projects.
a. Responsible for exploring various platform live broadcast methods, trying and selecting suitable product live broadcast platforms, and quickly promoting course products.
b. Responsible for exploring various platform live broadcast and other activities, such as goods, which can be assisted by the teaching resources of the Philippines and try new models.
4. Downline resource integration and negotiation
a. Responsible for the planning, execution, evaluation and summary of offline activities, and future optimization.
b. Responsible for joint promotion with offline merchants with the same target customers, and absorbing students as much as possible.
c. Responsible for the planning and execution of offline exhibitions and activities.
5. Data analysis and optimization
a. Monitor self-media operation data, regularly output data analysis reports, optimize operation strategies or advertising placement strategies (if any).
b. In-depth understanding and utilization of the current Hong Kong market students’ resources, do various analyses, such as students’ regional distribution, preferences for various activities, etc.
Requirements:
1. Experience background
a. More than five years of self-media operation experience, familiar with the Hong Kong market, including online and offline markets.
b. Expert collaboration or relevant work experience, those with education industry, especially online education experience are preferred.
c. Familiar with the mechanisms and operations of Facebook, YouTube, Instagram, Douyin, Xiaohongshu, Bilibili, etc. platforms.
2. Core competencies
a. Fluent in English, Cantonese, Mandarin.
b. Excellent communication and negotiation skills, able to independently complete cooperation negotiations, strong data analysis ability, able to drive decision-making through data.
c. Have innovative thinking, be able to quickly respond to market changes and propose effective solutions.
3. Personal traits
Results-oriented, strong stress resistance, and able to adapt to a fast-paced work environment
Love the education industry, those who deeply understand the online education market are preferred.
Working hours and holidays:
9:00-18:00, double pay, annual leave, MPF contribution, labor insurance, medical insurance c
