Marketing Executive

We are looking for a creative, organised, and proactive Marketing Executive to join Erba Migina. This role will support the marketing and brand growth of Erba Migina across Hong Kong and Asia.

This is a dynamic all-rounded position with strong focus on social media management, advertising, website content, AI search optimisation, and regional exhibition support. The ideal candidate is highly passionate about beauty and skincare marketing, self-motivated, and able to work independently.

Key Responsibilities

Social Media & Advertising Management

Support daily management of Erba Migina social media platforms (Instagram, Facebook, etc.)

Assist in monthly content planning, copywriting, visual preparation, scheduling, and publishing

Create engaging content including image posts, Reels, and short-form videos

Handle ad placement, campaign budgeting, performance monitoring, and preparation of professional advertising reports

Analyse ad performance reports, study best practices, and provide actionable recommendations to optimise future campaigns

Website Content Management

Update and maintain website content, including product information, images, brand stories, and promotional materials

Refine product descriptions and website copy to ensure brand consistency and optimal customer experience

Generative Engine Optimisation (GEO) & AI Search

Support research and implementation of Generative Engine Optimisation strategies

Optimise website content, FAQs, and product pages to improve visibility across AI-powered search platforms

Brand Marketing Campaign Support

Assist in executing Erba Migina’s brand marketing campaigns

Liaise with the US team on new product launches and PR execution

Coordinate internally with the team on product arrangement, marketing collateral, and campaign materials

Exhibition Support (Regional)

Provide end-to-end support for brand exhibitions across Asia

Coordinate product samples, display items, logistics, marketing materials, and on-site

requirements

Assist with post-event reporting, feedback collection, and follow-up actions

Marketing Research & Initiatives

Conduct competitor analysis, campaign research, and market trend studies (with focus on skincare & beauty markets in HK, Asia, and US) and execute on our brand

Proactively contribute creative ideas, content concepts, and marketing proposals

Requirements

1. Diploma or Bachelor’s degree in Marketing, Communications, Business, Beauty, or related fields

2. Fresh graduates are welcome to apply; 1–2 years of relevant marketing experience is preferred but not mandatory

3. Strong passion for beauty, skincare, and wellness marketing is essential

4. Excellent written and spoken Cantonese, Mandarin and English

5. Familiarity with Instagram, Facebook, Reels, social media advertising, and content trends

6. Self-motivated, detail-oriented, and able to work independently with minimal supervision

7. Creative, proactive, and capable of managing multiple tasks effectively

8. Experience with Canva, CapCut, Adobe Creative Suite, Shopify, or e-commerce platforms is a plus

What We Offer

Hands-on experience across social media advertising, content marketing, e-commerce, AI search optimisation, and regional exhibitions

Exposure to both Hong Kong and international markets (including coordination with US team)

Supportive environment with room for professional growth in brand marketing