Community and KOL management

Job Responsibilities:

KOL sourcing and collaboration negotiation, event execution, contract and content review

Job Responsibilities:

• Responsible for KOL (Key Opinion Leader) sourcing, screening and preliminary contact, building and maintaining a diversified KOL cooperation network, covering social platforms such as Instagram, YouTube, Xiaohongshu and local Facebook pages.

• Lead KOL cooperation negotiation, including cooperation form, remuneration structure, clarification of rights and obligations and scheduling coordination, to ensure that the cooperation plan meets the brand tone and marketing goals.

• Coordinate and execute various social groups and KOL co-creation activities, covering planning, material coordination, progress tracking, on-site support (if necessary) and effectiveness feedback, ensuring smooth execution and achieving exposure and interaction indicators.

• Review KOL-submitted cooperation content (including copy, images, short film scripts and finished products), ensure compliance with contract terms, brand guidelines, advertising regulations and platform policies, and have the power of dissemination and authenticity.

• Manage the full cycle of KOL cooperation, including contract signing, payment application, content archiving, data tracking (such as click-through rate, conversion rate, interaction count) and regular performance analysis report, to support marketing strategy optimization.

Requirements:

• Fluent Cantonese, able to communicate and create content in Cantonese; basic English reading and writing ability, able to handle international platform data or bilingual KOL cooperation.

• Have a practical understanding of the mainstream social platform ecology, user behavior and KOL operation mode in Hong Kong and the Greater Bay Area, and be familiar with the logic of capturing content trends and hot topics.

• Have good negotiation skills and cross-departmental collaboration awareness, be able to independently push forward the project, and closely cooperate with the market, design, legal and content teams.

• Careful and responsible, with contract understanding and content review sensitivity, able to ensure timeliness and quality stability in parallel with multiple tasks.

• Education is not limited, and no specific industry experience is required; fresh graduates with experience in social group operations, public relations internships, content creation, student media or self-operated social accounts are welcome to apply.

Benefits:

• Thirteen months' salary

• Year-end bonuses

• Flexible working hours

• 14 days of annual leave

• Commuting allowance, comprehensive insurance plan, and the right to use the company's recreational and sports facilities