Project Execution: Responsible for planning and executing various media public relations projects, including project plan formulation, schedule control, resource coordination, progress tracking and project results integration, and maintaining close communication with customers to ensure the smooth progress and achievement of project goals.
Public relations strategy: In-depth understanding of customer brand positioning and communication needs, market and competitive analysis, assistance in the formulation of strategic public relations plans, provide customized advice, and enhance brand awareness and public image.
Media relations management: Expand and maintain long-term cooperative relationships with mainstream media, emerging media, and key opinion leaders in Hong Kong and the Chinese mainland; responsible for writing and issuing press releases, arranging media interviews, planning and executing press conferences, media roundtables, etc. various public relations activities.
Public opinion monitoring and crisis response: Continuously track the company and its affiliated industry's public opinion dynamics, use professional tools to collect and analyze data, and regularly produce public opinion daily, weekly or monthly reports; quickly respond to negative information or potential crises, coordinate and propose response strategies, and effectively control the spread of risks.
Other tasks: Complete all tasks assigned by the supervisor, support team operations and cross-departmental collaboration, and ensure the efficient execution of overall public relations work.
Work requirements
Holding a permanent Hong Kong resident identity or valid Hong Kong work visa, with a bachelor's degree or above, majoring in advertising, journalism and communication, marketing or related fields is preferred.
Have a rich media resource network, have good media agent cooperation experience, and effectively integrate traditional and new media resources.
Familiar with the communication characteristics and placement mechanisms of major social platforms (such as Facebook, Instagram, Weibo, WeChat, Xiaohongshu, etc.).
Have excellent communication and coordination skills, stress resistance and multitasking ability, able to work independently or lead a team to achieve goals.
Applicants with internet or technology industry background experience will be given additional points.
Maya Culture (Hong Kong) Propagation Co., Ltd., since its establishment in 2003, has been dedicated to providing professional 4A integrated marketing communication services. The company's headquarters is located in Guangzhou with branches in Shenzhen and Hong Kong. It boasts a core team composed of seasoned media and advertising professionals from Hunan Satellite TV, Phoenix Satellite Television, and international 4A advertising companies. This company offers comprehensive brand strategy construction, new media operation promotion, video shooting production, brand public relations activities, as well as brand overseas promotion services. It has been providing efficient and diversified brand creative communication and marketing execution services for leading Chinese corporate clients over the long term, earning it a high level of trust and praise from its customers.
