<div>Job Responsibilities</div>
<ul>
<li>Responsible for planning and executing the company's overall content strategy on various social media platforms (such as Facebook, Instagram, YouTube, LinkedIn, Xiaohongshu, etc.), thereby enhancing brand awareness and user engagement.</li>
<li>Create and manage a social media content calendar, coordinating the timing and style consistency of text, images, videos, and other multimedia content. </li>
<li>Monitor social media trends and competitor dynamics, regularly propose optimization suggestions and innovative promotion plans to enhance market influence.</li>
<li>Collaborate with marketing, public relations and design teams to drive integrated digital marketing activities and achieve business objectives.</li>
<li>Analyze social media data performance (such as reach, engagement, conversion rate, etc.), write a report and adjust your strategy to improve results.</li>
</ul>
<br>
<div>Work requirements</div>
<ul>
<li>Bachelor's degree or above, majoring in marketing, communication, journalism or related fields; with at least 3 years of social media management or digital marketing-related work experience.</li>
<li>Familiar with the operating mechanism, algorithm logic and advertising placement tools of major social media platforms, those with successful practical operation cases are preferred.</li>
<li>Have excellent Chinese writing skills (Cantonese and written language are both good), be able to create attractive original content based on different audiences, and understand basic English communication even better.</li>
<li>With data analysis thinking, you can use Google Analytics, Meta Business Suite, Xiaohongshu backend or other analysis tools to interpret data and optimize strategies.</li>
<li>Proactive, responsible, and team-oriented, able to manage multiple tasks in a fast-paced environment and deliver results on time.</li>
</ul>
<br>
<div>Benefits</div>
<ul>
<li>Provide competitive salary and year-end bonuses, and offer regular salary adjustments based on individual performance.</li>
<li>Enjoy statutory public holidays, annual leave, marriage leave, maternity/paternity leave, etc. with paid leave, and place great importance on work-life balance for employees.</li>
<li>Provide career training and further study assistance, encourage employees to continue learning and professional development.</li>
<li>Flexible working hours are available, and some positions support remote work arrangements to enhance work efficiency and flexibility.</li>
<li>The company regularly holds team building activities, holiday parties, and employee celebration events to create a positive and enjoyable work environment.</li>
</ul>
