Digital Editor (Parenting & Education) - MamiDaily Parenting & Education (Need to be on camera)

[About this job: MamiDaily Digital Editor]

Are you the one who understands the most about "parenting wisdom" in your friends' eyes?Content Navigator？ Able to emotionally capture the anxiety and joy of new parents, and then calmly plan out a Branded Content proposal that combines professionalism and commercial value; more importantly, you can take your camera and open your editing software to turn your parenting routine into a rhythmically strong and instantly resonantViral Video!

MamiDaily Parent-child daily life

Job Responsibilities:

• All-in-one content planning:

• Participate in the "edit, direct, act, cut" of short videos, ensure that the film has a fast pace and visual beauty, and can cause viral spread on social media platforms.

• Brand story translation: Ensure that the cooperation content maintains professional parenting knowledge (parent-child education, prenatal and postnatal health, nutrition, etc.) while also having a sense of proximity and resonance, allowing brand information to be naturally implanted.

• Cross-team collaboration: Work closely with internal teams to translate customer needs into executable and communicable content solutions.

• Data-driven optimization: Leverage platform data and MediaLens tools to analyze performance, flexibly adjust content strategies, and continuously improve Reach, engagement, and conversion rates.

• Lead community trends:

We hope you have the following conditions:

• Qualifications and enthusiasm: Own2 years or above Digital media, content planning or self-media business experience. Have sincere interest in parenting, childcare and family life issues.

• Full creative power: "Able to shoot, edit, and appear on camera" , have good image aesthetics, be able to shoot using a mobile phone or camera, and use editing software to independently complete short video production.

• Strategic thinking: Specializing in balancing "information quantity" and "lifestyle", blending brand messages and platform tones, making ad content look as native as possible.

• Community native touch: Familiar with the algorithms and content rhythms of FB, IG, YouTube and Xiaohongshu, and able to design high-interactive content.

• Exceptional communication skills: Have good team collaboration and coordination skills, be able to clearly express creative ideas and efficiently execute projects.

• Solid writing skills: Have excellent writing skills in Chinese and English, and be able to flexibly use local and affectionate Cantonese to communicate with readers.

• Embrace new technology: Enjoy learning and applyingAIGC Tools
  

Application method:

Please submit the following information along with your application:

1. Personal resume (CV)

2. One personal close-up photo（Let's feel your affinity）

3. Portfolio: Please provide a link to the video you have edited, or your personal IG / YouTube / Xiaohongshu account.

The information provided by the applicant will be kept strictly confidential and will be used by our company for recruitment and selection purposes only.

Why join us:

• Experience in content creation across multiple industries, with a deep understanding of how content marketing can achieve brand and business objectives.

• Work with strategy planning, creative editing, and data teams to accumulate integrated content capabilities.

• Clear growth path and cross-platform learning opportunities, moving towards a Managing Editor or higher strategic role.

• A professional, creative, and innovative team atmosphere.

Why choose PressLogic?
From content creation to complete Mar-tech System Learning Road: You will learn how to drive content with data and drive performance with technology.
Participate in the complete creative process from idea to execution,Lead content direction: We trust professionals, as long as you have an idea, we provide resources to make it happen.
Cooperation opportunities are broad and diverse: From authoritative institutions, international brands to local event planning, you will have the opportunity to participate in many top-notch cooperative projects.

About PressLogic| Through social media, AI and data, create greater possibilities for brands
PressLogic was established in Hong Kong in 2016 and is a new generation advertising technology ecosystem group - we focus on integrating content creation, data analysis, AI technology and full process marketing strategy, driving content value and business conversion through precise technology and data, and providing brands with one-stop solutions.

Our business spans across 7 major markets in Asia, covering Singapore, Malaysia, Taiwan, South Korea, India, and Shenzhen, with a team of over 200 marketing and technology professionals. We have established a complete production, technology and analysis capability system. Our content matrix covers 9 vertical media brands, with a cumulative fan base of over 17 million, monthly content reach exceeding 5 billion, and we are rapidly expanding. Our media brands span multiple life domains, including:

• Women's lifestyle and fashion (GirlStyle, TopBeauty, POPLADY)

• BusinessFocus (Business Finance and Management)

• Parent-child parenting (MamiDaily, Baby-Kingdom, Edu-Kingdom)

• Healthy living (UrbanLife Health)

• Travel and dining (HolidaySmart)

• Pet Culture (PetCity)

• Korean Wave (Kdaily)

MediaLens | Use AI and data to empower content


In addition to MediaLens and the content team, PressLogic also has a series of tools and services to support brand transformation and business growth, including:

• ChatBooster｜Design chat business tools from a marketing perspective, integrate multiple platform chat boxes, and achieve conversational marketing and automated CRM.

• EchoMaker｜AI-driven KOL marketing, combining data and creative planning, allows brands and content to achieve maximum visibility.

• EventVibe｜Online and offline event planning and execution experts, dedicated to creating brand experiences and community participation.

• TapNow

• AIGC Ability｜Internal technical team supports activities and content projects, making generative AI an extension of creativity and execution power.

Our advantage is not only in the content, but in the value of the content that can be magnified!
We believe that truly effective content comes from strategic insights, technology support, and user resonance. PressLogic provides not just a single service, but a whole set of content technology solutions that can bring results to brands.