Marketing Executive (F&B)

Key Responsibilities:

Manage social media (FB/IG/Threads/Xiaohongshu) and create engaging content.

Manage social media (FB/IG/Threads/Xiaohongshu), write attractive post and menu content

Coordinate with designers on posters, menus & promo materials.

Collaborate with designers to create promotional posters, menus, and other materials

Plan & execute seasonal campaigns, store openings, and cross-brand collaborations.

Plan holiday promotions, opening activities, and cross-brand collaborations (credit cards, food delivery platforms, etc.)

Work with KOLs, bloggers & media for exposure.

Contact KOLs and media for tasting and follow-up exposure

Maintain online platforms (OpenRice, Google My Biz, FB) and respond to reviews.

Update online platforms (OpenRice, Google, FB) and reply to comments

Track ad performance (FB/Google Ads) and CRM data.

Analyze advertising effectiveness (FB/Google Ads) and member data

Monitor competitor activities and market trends.

Regularly monitor competitors and market trends

Requirements:

Experience in marketing, preferably in F&B or retail

Strong multitasking & communication skills

Multi-tasking ability and good communication skills, able to closely collaborate with front-line teams

Creative, detail-minded, and able to work in a fast-paced environment

Active and positive, creative, and detail-oriented

Basic photo/video editing skills are a plus

Familiar with social media operations, with basic shooting or editing skills is even better