seo&sem promotion officer

Duties include:

• SEM promotion
• SEO optimization: Responsible for the SEO optimization of the company's website, including on-site optimization (content, structure, technology) and off-site promotion, to improve the website's natural ranking in search engines.
• : Plan and manage cluster construction to ensure a reasonable cluster structure, improve overall traffic and keyword coverage.
• Data analysis
• Market research: Track market trends and competitive dynamics in the precious metals financial industry, and optimize promotion strategies.
• Collaboration and cooperation: Collaborate with content, design and technical teams to ensure successful implementation of promotional activities. Job Requirements
  • Professional skills:
    • Familiar with the SEM advertising platform of Baidu and Google, with the ability to dig keywords, bid management and ad optimization.
    • Master SEO optimization technology, including on-page optimization (HTML, URL structure, content optimization) and off-page promotion (link building, social media).
    • Proficient in using SEO/SEM tools such as Google Analytics, Baidu Statistics, Ahrefs, SEMRush, etc.
  • Industry background: Familiar with the Chinese mainland market, understand precious metals or the financial industry, those who are familiar with China are preferred.
  • Language skills: Proficient in Mandarin, with good English reading and writing abilities (for international promotion).
  • Other requirements:
    • Quick learning ability, able to adapt to rapidly changing market environment.
    • Have data analysis skills, and be able to develop effective strategies based on data.
    • Good communication skills and team spirit.