Market promotion specialist

<p>Job Responsibilities</p><ul><li>Develop and implement market promotion plans, enhance brand awareness, push new product launches, and promote sales growth.</li><li>Conduct market research and analysis, gain in-depth understanding of competitor dynamics and consumer behavior, and use this information to develop data-driven promotion strategies.</li><li>Collaborate with the marketing team to plan and execute diverse promotional activities, covering online advertising, social media operations, and offline physical activities.</li><li>Write and edit various types of marketing promotion materials, including email, press releases, blog articles and social platform content, to ensure accurate and effective message delivery.</li><li>Plan and coordinate market-related activities such as workshops, online seminars, and product launch events to enhance customer interaction and brand engagement.</li></ul><p> Work requirements</p><ul><li>Bachelor's degree in marketing or related field, with at least 2 years of marketing promotion work experience, is preferred.</li><li>Familiar with digital marketing tools and platforms, including social media advertising, SEO/SEM and email marketing systems.</li><li>Have excellent writing skills, be able to independently produce high-quality copy, and adapt to diverse content styles.</li><li>Have data analysis skills, and be able to use Google Analytics, Excel or other analysis tools to evaluate the effectiveness of activities.</li><li>Have good communication and cross-departmental collaboration skills, and be able to effectively manage multiple tasks in a fast-paced environment.</li></ul>