<p>Job Responsibilities</p><ul><li><p>Develop and execute a comprehensive content marketing strategy to enhance brand awareness, user engagement, and conversion rates.</p></li><li><p>Plan and produce high-quality original content, including but not limited to articles, blogs, social media posts, e-books, white papers, and film scripts.</p></li><li><p>Based on target audience and market trends, plan and schedule content themes to ensure timeliness and relevance.</p></li><li><p>Collaborate with design, product, sales and marketing teams, integrate resources to push cross-department content projects to the ground.</p></li><li><p>Monitor content performance indicators, use data analysis tools to evaluate effectiveness, and continuously optimize content strategy.</p></li></ul><p></p><p>Work requirements</p><ul><li><p>Bachelor's degree in marketing, communication, journalism or related sciences, with a preference for a master's degree.</p></li><li><p>At least 5 years of experience in content marketing, digital marketing or brand storytelling, those with team management experience are preferred.</p></li><li><p>Excellent Chinese writing skills (simplified), able to flexibly use different tones and styles to write targeted content; basic English reading and writing abilities.</p></li><li><p>Familiar with mainstream digital platforms (such as Facebook, Instagram, YouTube, LinkedIn and WeChat public account) content operation mode.</p></li><li><p>Have data-driven thinking, familiar with Google Analytics, SEO tools or other content analysis platforms. </p></li></ul><p></p><p>Benefits</p><ul><li><p>Provide competitive salary and year-end performance bonuses.</p></li><li><p></p></li><li><p>The company provides a medical insurance plan that covers outpatient, inpatient, and dental basic insurance.</p></li><li><p>Support employees in continuous learning, those who meet the conditions can apply for a learning allowance.</p></li><li><p>Flexible working hours and remote work arrangements promote work-life balance.</p></li></ul>
