Social Media Associate

Position: Social Media Associate (Insurance Company)<br><br>Job Responsibilities:<br>1. Develop and implement social media strategies specifically for the Xiaohongshu (Little Red Book) platform, focusing on the domestic market.<br>2. Create engaging content tailored to the Xiaohongshu audience, including text, images, and short videos that align with brand voice and objectives.<br>3. Analyze platform trends and user behavior to optimize content performance and increase brand visibility.<br>4. Collaborate with cross-functional teams to ensure consistency in messaging and branding across all channels.<br>5. Manage community engagement by responding to user comments, messages, and reviews in a timely and professional manner.<br><br>Job Requirements:<br>1. Demonstrated experience in social media management, preferably with a focus on Chinese platforms like Xiaohongshu.<br>2. Strong understanding of digital marketing principles and the ability to adapt strategies based on analytics.<br>3. Excellent written and visual content creation skills, with an eye for detail and creativity.<br>4. Proficient in Mandarin and familiar with cultural nuances of the Chinese market.<br>5. Ability to work independently as well as part of a team, meeting deadlines and maintaining high standards of quality.<br><br>Note: If there are any specific benefits associated with this position, they will be communicated during the interview process.