Market Department Director (Chinese social media platform)

Job Description

We sincerely invite a creative, data-driven and execution-oriented social media market director, who will be fully responsible for the brand's social media strategy and content growth on platforms centered on Mainland China, including Xiaohongshu, Douyin, Dazhongdianping, WeChat and other relevant social platforms.

This position will be fully responsible for social media planning, from strategy formulation, content direction to effectiveness optimization, with emphasis on natural growth, interaction rate, and community management. You will play a key role in shaping brand voice and enhancing brand influence in China's digital ecosystem (especially the food and beverage industry).

Main responsibilities

1. Social media strategy and development

• Develop and implement a social media strategy focusing on Xiaohongshu, Douyin, Dazhongdianping, and WeChat

• Pushing for a Chinese market-oriented platform with fan numbers, interaction rate, reach rate, and brand exposure

• Discover emerging platforms, content formats and trends, and seize opportunities among Chinese audiences

2. Content planning and production

• Plan and manage content to ensure it meets the characteristics of each platform

• Lead content direction, including shorts, features, story angles, scripts, and creative briefs

• Collaborate with internal teams, content creators, production partners and KOLs to create high-quality content that aligns with our brand positioning

3. Data analysis and performance optimization

• Monitor and analyze key indicators, including page views, engagement rate, follower growth, traffic, and conversion

• Convert data into actionable insights, continuously optimize content strategy and publishing rhythm

• Test new content formats, creative concepts and methods to maximize natural effectiveness

4. Trends, platforms and community management

• Closely follow the algorithm, new features and content trends of Chinese mainland platforms

• Conduct competitor and industry research to ensure the brand remains innovative and competitive

• Establish and manage online communities to enhance brand trust, interaction and loyalty

Position requirements

• 1 year or above of social media or digital market promotion experience (with food and beverage experience is preferred)

• In-depth understanding of Chinese platform algorithms, content trends, and best practices

• Able to speak fluent Cantonese is preferred

• Only consider candidates holding a Hong Kong identity card