Digital Marketing Executive (SEO,Mainland Market)

Job Responsibilities:

• Responsible for keyword optimization, website ranking, and traffic acquisition for the company website, accountable for user acquisition.

• Responsible for search engine optimization (SEO), researching and analyzing relevant keywords and on-page optimization, independently developing comprehensive website optimization strategies.

• Responsible for optimizing website content, products, architecture, and code, focusing on the construction of internal and external links to effectively support project development.

• Responsible for writing and publishing promotional articles/content for external outreach, coordinating with trending keyword promotions to effectively enhance brand and website exposure.

• Optimize AI-native content strategies, lead the design of content structures adapted to AI search scenarios, and increase the citation rate and visibility priority of brand content within AI-generated results.

• Protect and manage company brand terms, utilizing SEO methods to enhance the display of positive brand information in search results and reduce the impact of negative content.

Qualifications:

• Minimum 3 years of SEO work experience, with experience providing SEO services for multiple clients.

• Familiar with the full spectrum of SEO services, including strategy development, content optimization, link building, technical SEO, and data analysis.

• Proficient in understanding the ranking principles and technical characteristics of major search engines (e.g., Baidu, 360, Sogou, Shenma).