International Social Media & Content Manager

About the Role

We are seeking a globally-minded, culturally fluent Social Media Manager to introduce integrative wellness philosophy—encompassing Traditional Chinese Medicine, functional nutrition, and mindful movement—to international audiences. You will bridge ancient healing wisdom and modern wellness science (longevity protocols, nutritional biochemistry, somatic practices) through sophisticated storytelling across Meta (Facebook/Instagram), TikTok International, YouTube, and LinkedIn. Your mission: establish our brand as the global authority bridging Eastern holistic traditions and Western evidence-based wellness, serving wellness travellers, biohackers, and conscious luxury consumers worldwide.

Key Responsibilities

• Global Content Strategy: Develop 15+ weekly content assets (video scripts, carousels, Stories) that translate TCM body constitution theory, functional nutrition principles, and therapeutic movement (Tai Chi, Qi Gong, fascial release) into accessible, trend-forward narratives for North American, European, and Southeast Asian wellness markets.

• Operations: Own daily publishing, community management, and DM engagement across Instagram, Facebook, TikTok, and YouTube; foster relationships with international wellness micro-influencers, functional medicine practitioners, and movement coaches.

• Audience Development: Grow international follower base across wellness verticals (nutrition, longevity, mindful movement); engage expatriate communities and wellness tourists seeking holistic health integration; optimize for global searchability in wellness discourse.

• Paid Acquisition: Manage Meta Ads Manager and TikTok Ads targeting international wellness demographics (longevity enthusiasts, holistic nutrition seekers, somatic movement practitioners); monitor regional CPA and optimize creative for Western conversion psychology.

• Content Localization: Adapt messaging for cultural resonance—positioning nutraceuticals, herbal protocols, and movement therapy within Western frameworks (functional medicine, biohacking, Pilates/yoga fusion) while maintaining authentic Eastern philosophical depth; ensure FTC disclosure compliance and platform wellness policies.

• Performance Analytics: Track international engagement by content pillar (nutrition vs. movement vs. TCM); submit weekly reports analyzing global content performance and cultural reception across wellness categories.

Qualifications

• Education: Bachelor’s in Marketing, Communications, Nutrition Science, Kinesiology, or related wellness field.

• Experience: 2+ years managing international brand social media (Instagram, TikTok, Facebook mandatory); background in holistic health, functional nutrition, fitness, or wellness hospitality preferred.

• Language: Native or near-native English (written/spoken) mandatory; Mandarin/Cantonese proficiency for cultural translation of traditional concepts.

• Technical Skills: Expertise in Meta Business Suite, TikTok Creator Portal, YouTube Studio, Canva/Figma; familiarity with wellness content compliance (health claim restrictions).

• Domain Knowledge: Understanding of nutritional biochemistry basics, somatic movement practices, and TCM theory; ability to communicate complex wellness concepts to Western audiences without cultural appropriation.

• Attributes: Strategic creativity; cross-cultural sensitivity; passionate about holistic health integration.

Benefits

International health insurance, flexible remote work, complimentary wellness treatments (nutrition consultation + TCM therapy), professional development in functional medicine education, wellness retreat familiarization trips.