Responsible for daily content planning, writing, editing and layout of WeChat public accounts, independently completing the whole process from topic selection, creation to publication, ensuring stable content quality and unified style, and strictly following the predetermined update rhythm (such as weekly 5 articles).
Regularly analyze data performance on various platforms (including reading volume, completion rate, conversion path, fan portrait, etc.), output monthly operation reports, and optimize content direction and interaction strategy based on data feedback.
Collaborate with design, marketing, product, etc. departments, participate in online brand activity planning, support new product launches, holiday marketing, etc. projects New media content landing and traffic reception.
Follow industry dynamics and social platform rules updates, push account operation mode iteration and upgrading.
Work requirements
Bachelor's degree or above, with a background in advertising, journalism and communication, digital media technology, and marketing. Relevant professional background is preferred; solid theoretical foundation and practical understanding of new media.
Have excellent Chinese copywriting skills, clear and vivid text expression, and the ability to adapt to different platform contexts; master basic image processing tools, and be able to independently complete cover photos, information graphics, etc. Visual content creation.
Strong sense of responsibility, high learning willingness, and willingness to continuously improve content planning, data analysis, and user operations, etc. to adapt to the rapidly changing digital communication environment.
