The Performance Marketing Manager drives measurable growth through paid media, SEO, CRM, and conversion optimisation across both B2G/B2B/B2C recycling solutions and B2C beauty services.
The role blends strategy and hands‑on execution, using data to scale lead generation, bookings, and revenue, while protecting brand equity and trust in sustainability and medical beauty categories
Develop and own the performance marketing strategy for ECOHOPE across paid search, paid social, display, retargeting, and other performance channels.
Plan, launch, and optimise campaigns on platforms such as Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant networks to hit CPA, ROAS, and lead or revenue targets.
Build full‑funnel performance journeys for different audiences (households, NGOs, corporates, property, and retail partners) to drive app installs, recycling orders, leads, and product sales.
Set up, track, and analyse key performance metrics (CTR, CVR, CPA, ROAS, LTV, retention) and provide clear, regular reporting and insights to the leadership team.
Design and run A/B tests on creatives, landing pages, bidding strategies, and audience segments to continuously improve performance.
Collaborate with creative, content, product, and operations teams to ensure performance campaigns accurately communicate ECOHOPE’s recycling offerings.
Work with web/app and UX teams to improve onsite and in‑app conversion flows, including tracking, tagging, pixels, and analytics implementation.
Own performance budgets, forecasting, and channel mix allocation across both brands, ensuring efficient spend and growth.
Monitor competitors and category benchmarks in recycling, circular fashion, and sustainable lifestyle to identify new opportunities, channels, and messages.
Ensure all performance activities reflect the brands’ sustainability missions and comply with relevant advertising and data privacy guidelines.
4–6 years of hands‑on performance or growth marketing experience, ideally in e‑commerce, platforms, or app‑driven businesses; agency or startup experience is a plus.
Proven track record managing and scaling paid campaigns across Google, Meta, and at least one additional performance channel (e.g. programmatic, LinkedIn, TikTok).
Strong analytical skills with deep familiarity with Google Analytics (GA4), ad managers, tracking tools, and data dashboards; comfortable working with cohorts and attribution.
Experience setting up and interpreting experiments (A/B tests, incrementality tests) and turning insights into clear, actionable recommendations.
Solid understanding of performance metrics (CPA, ROAS, LTV:CAC, retention, funnel CVR) and how to optimise against them.
Strong collaboration skills; able to brief creatives, work with UX/product, and communicate clearly with non‑marketing stakeholders.
Excellent written and verbal communication in English; Cantonese is a strong advantage given the Hong Kong focus of both brands.
