Expired

Creative Marketing Manager (Media Community & Brand Innovation)

PressLogic·Advertising / Public Relations / Marketing Services

Replied todayFull Time
HK work permit required
3 to 5 yrs exp
Bachelor
9.0 hrs/day, 5 days/wk
HK $28K-42K/Month
Job Description

The Mission: Lead the "Human Loop" in an AI-First World

At PressLogic, we believe AI is the engine, but human creativity and community are the soul. As an AI-agent first company, we use technology to handle the data, but we need a visionary Marketing Manager to create the "special something" that AI can't replicate: Emotion, Community, and Human Experience.

You will oversee the marketing innovation for our powerhouse media brands, including GirlStyle, Baby-Kingdom, and HolidaySmart . Your goal is to move beyond digital impressions and build real-world influence.

What You’ll Drive (The "Human" Innovation)

  • Brand Evolution: Lead the "Special Projects" that define our brands, such as the GSVIP program, launching new content channels, and pioneering the next "must-follow" vertical.

  • Community Alchemy: Turn followers into fans. You will own the strategy for our VIP Groups and community engagement, creating spaces where our audience feels a genuine sense of belonging.

  • Experiential Marketing: Design and execute high-impact events and "happenings." From pop-up experiences to large-scale community offline events, you create the moments that AI can't "close the loop" on.

  • Strategic Crossovers: Broker and execute creative "Crossover Campaigns" between our media brands and top-tier merchants. You are the bridge that connects our audience with brands in ways that feel organic and exciting.

  • Client Vision: Partner with our major clients to co-create integrated campaigns that blend our AI-driven data with your "Human-First" creative strategy.

Who We Are Looking For

  • The Passionate Creator: You live for big ideas. You see a blank canvas and see a movement, not just a media plan.

  • The Community Builder: You understand the "tribes" behind GirlStyle and Baby-Kingdom. You know how to talk to them, what makes them share, and what makes them show up in person.

  • The Event Architect: You love the energy of a live event and the challenge of organizing "happenings" that get everyone talking.

  • The AI-Empowered Human: You aren't afraid of AI; you are excited by it. You want to use our AI tools to handle the reporting and analytics so you can spend 100% of your time on the creative "Loop."

Why this works for your "AI-First" Culture:

  1. High-Level Filtering: You are explicitly looking for people who excel in Empathy, Community, and Physical Experience—the three things AI struggles with.

  2. Attracting "True Creatives": Many great marketers feel "replaced" by AI. This job ad gives them a safe and exciting harbor to do their best work.

  3. Revenue & Loyalty: Programs like GSVIP and community groups drive high-margin revenue and data that AI agents can then optimize. It’s a perfect circle.

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