Marketing Specialist

Main responsibilities:

• Full channel copywriting: Responsible for website, advertising, social media (WeChat, Douyin, Xiaohongshu, Weibo), email, white paper and press release, etc. Write copy.

• Brand materials: Create brand manuals, promotional materials and holiday gifts, etc. related content.

• Investor education content production: Plan and create articles, graphics, short videos and courses, etc. series of investor education content.

• Event planning and execution: Independently plan transaction promotion activities, coordinate copywriting output to complete the event.

• Data analysis optimization: Track reading, interaction and conversion data, and continuously optimize your content strategy.

Requirements:

• Bachelor's degree or above, majoring in finance, economics, journalism, marketing, etc. related fields.

• 3 years of experience in financial, economic media or fintech industry content or branding, please attach your portfolio.

• Familiar with CFD/FX market, with basic analysis skills and compliance awareness.

• Data analysis and cross-departmental collaboration skills.