Digital Marketing Officer - Luxury home furnishing company

Responsibilities:

• Responsible for managing social media platforms (e.g. Facebook, Instagram, Xiaohongshu) to enhance customer engagement and reach potential audiences.

• Keep track of new trends in online marketing, social media, and digital consumer behaviour.

• Handle SEO/SEM, website updates.

• Conduct market research and gather competitive insights to support strategic marketing planning.

• Support digital promotion for offline events.

• Keep data tracking accurate (tags, pixels, UTMs).

• Perform ad hoc duties as assigned by Supervisor.

Requirements:

• Degree in Marketing/Communications/Digital or related preferred.

• Preferably 3 years of working experience in luxury consumer brands, kitchens, furniture, or electrical appliances.

• Hands-on with: Google/Meta ads, SEO/SEM, email/CRM tools, GA4/tagging, and copywriting (English & Chinese).

• Excellent interpersonal skills and perform well to meet tight deadlines.

• Pro-active, independent detailed-mined, and a team player with good communication skills.

• Fluent in spoken and written English and Chinese.