Digital Marketing and E-commerce Operations Specialist

A. Job Responsibilities:

1. Responsible for operating and managing the company's Alibaba International Station Hong Kong store, including product listing, page optimization, and content updates;

2. Design online promotion strategies, conduct SEO optimization and keyword placement, and enhance store visibility and inquiry volume;

3. Follow up on online customer inquiries, conduct initial communication and transfer to the business department for further follow up;

4. Plan and execute online and offline marketing activities, including trade show promotion, social media operations, etc.;

6. Create product promotional materials, including product catalogs, promotional flyers, and videos;

7. Regularly analyze store operation data, write operation reports and propose improvement suggestions.

II. Employment Requirements:

1. College degree or above, majoring in marketing, e-commerce or related fields;

2. More than two years of B2B e-commerce platform operation experience, familiar with the operation of Alibaba International Station, those who are familiar with it are preferred;

3. Have SEO, SEM and social media promotion experience;

4. Proficient in using Photoshop, Canva, etc. design tools, able to independently create product promotion materials;

5. Have good writing skills in Chinese and English;

6. Knowledge of mechanical equipment or the industrial goods industry is preferred;

7. Work actively and positively, with data analysis skills.