行銷經理

<p><strong><u>About Us</u></strong></p><p><br></p><p><strong><u>Key Responsibilities</u></strong></p><ul><li><p><strong>Marketing Strategy & Planning</strong></p></li></ul><p>• Develop and execute marketing plans across digital and offline channels</p><p>• Define brand positioning, messaging and target-audience personas<br></p><ul><li><p><strong>Content Creation & Campaigns</strong></p></li></ul><p>• Conceptualise and oversee production of short-form video, photo assets and graphics for social channels</p><p>• Plan campaign themes and coordinate shoots</p><p>• Ensure consistent brand voice across Instagram, Facebook, WeChat, Xiaohongshu and email newsletters<br></p><ul><li><p><strong>Digital & Social Media Marketing</strong></p></li></ul><p>• Run targeted campaigns on Facebook, KOL collaborations and influencer outreach</p><p>• Schedule and monitor posts/stories; engage followers and respond to comments</p><p>• Analyse engagement metrics and refine tactics in real time<br></p><ul><li><p><strong>Website & E-commerce</strong></p></li></ul><p>• Update website content (product launches, blog posts) and coordinate basic CMS tweaks</p><p>• Work on UX/UI improvements and SEO best practices</p><p>• Monitor online sales trends and user behaviour via Google Analytics<br></p><ul><li><p><strong>Events & Exhibitions</strong></p></li></ul><p>• Lead marketing support for in-store workshops, gallery openings and heritage fairs</p><p>• Design digital invitations, social ads and post-event recap materials<br></p><ul><li><p><strong>Cross-Functional Collaboration</strong></p></li></ul><p>• Align promotions with Sales and Operations to ensure inventory readiness</p><p>• Liaise with artists, craftsmen and external agencies on creative briefs and deliverables<br></p><p><strong><u>Requirements</u></strong></p><ul><li><p><strong>Language Skills:</strong> Cantonese, English and Mandarin are an advantage<br></p></li><li><p><strong>Experience & Education:</strong></p><ul><li><p>3–5 years in marketing, communications or digital content roles—preferably in retail, luxury goods or cultural institutions</p></li><li><p>Degree or certification in Marketing, Communications, Digital Media or related field<br></p></li></ul></li><li><p><strong>Technical & Creative Proficiency:</strong></p><ul><li><p>Skilled at leveraging social-media tools and in-app editing (e.g. smartphone reels, stories) to produce engaging content</p></li><li><p>Familiar with social-media management platforms, email-marketing tools, basic CMS (e.g. WordPress) and analytics dashboards</p></li><li><p>Basic understanding of SEO/SEM and paid-ad platforms; comfortable interpreting campaign performance data<br></p></li></ul></li><li><p><strong>Project Management:</strong></p><ul><li><p>Proven ability to run multiple digital and offline campaigns end-to-end on time and within budget<br></p></li></ul></li><li><p><strong>Personal Attributes:</strong></p><ul><li><p>Creative storyteller with a strong aesthetic sense</p></li><li><p>Excellent communication and stakeholder management</p></li><li><p>Highly organised, proactive and able to thrive in a fast-paced environment</p></li><li><p>Flexible schedule to support special events, launches and pop-up exhibitions<br></p></li></ul></li></ul><p><strong><u>What We Offer</u></strong></p><ul><li><p>Competitive salary</p></li><li><p>Comprehensive medical and dental benefits</p></li><li><p>Ongoing training, workshops and career development</p></li><li><p>A dynamic, culturally rich and creative work environment</p></li></ul>