Overseas E-commerce Operations Specialist

A. Core job responsibilities

1. Market analysis and strategy formulation

• Research target overseas markets (such as North America, Europe, Southeast Asia, etc.) Consumer behavior, competitive product dynamics and e-commerce platform trends.

• Develop annual/qtr marketing plans, including sales targets, budget allocation & promotion strategies.

2. E-commerce platform operation and management

• Responsible for mainstream platforms (such asAmazon, eBay, Shopify, AliExpressetc.) daily operations of the store, including product listing, optimization, inventory synchronization, etc.

• Optimize product pages (titles, descriptions, images, videos) to improve search rankings and conversion rates.

3. Digital Marketing and Advertising

• Plan and execute on-site advertising (such as Amazon SP/SB/SD ads), Google ads, social media ads (Meta, TikTok, etc.).

• Through SEO/SEM, affiliate marketing, influencer collaborations, etc., to enhance brand exposure and traffic.

4. Social media and content marketing

• Operate brand overseas social media accounts (Instagram, Facebook, TikTok, etc.), plan content calendars and interactive activities.

5. Data analysis and optimization

• Monitor sales data, advertising ROI, traffic conversion, and other core indicators, and regularly output analysis reports.

• Based on data, adjust marketing strategies, optimize advertising placement and product combinations.

6. Customer experience and reputation management

• Manage product reviews, customer feedback, and maintain store ratings and brand reputation.

• Survey customer needs and push for product improvement or service process optimization.

7. Cross-departmental collaboration

• Collaborate with supply chain, product development, design team to ensure marketing activities are synchronized with inventory, new product launches.

• Integrate logistics and payment third-party service providers to optimize cross-border fulfillment experiences.

II. Job Requirements

1. Hard skills

• Language skills: Fluent in English (writing and speaking), familiar with a second language (such as German, Japanese, Spanish, etc.) is preferred.

• Platform experience: Proficient in at least one mainstream overseas e-commerce platform (such as Amazon, Shopify) operation and advertising system.

• Digital marketing skills: Familiar with Google Ads, Meta Ads placement tools, familiar with SEO, KOL marketing, etc.

• Data analysis: Able to use Excel, Google Analytics, platform backend data tools for data analysis.

• Basic skills: Proficient in using PS/Canva and other design tools, video editing tools are preferred.

2. Soft skills

• Market sensitivity

• Cross-cultural communication: Understand cultural differences in different markets and be able to localize brand information.

• Results-oriented: Data-driven decision making with strong goal achievement awareness.

• Learning and adaptability: E-commerce rules and algorithms update fast, need continuous learning and quick adjustment of strategies.

• Stress resistance: Able to adapt to time zone work, peak season high-intensity tasks and multi-task parallel processing.

3. Education and experience background

• Education qualifications: Bachelor's degree or above, marketing, international trade, e-commerce, foreign language-related majors are preferred.

• Experience: Senior Specialist: More than 3 years of experience, with a successful case of independently responsible for a regional market or a bestseller.