Marketing Director

Job Responsibilities

• Develop and implement the company's overall marketing and brand development strategy, coordinate brand positioning, image building and long-term value creation

• Lead digital marketing strategy, including SEO/SEM, email marketing, social media management, and data-driven ad placement (Meta, Google, YouTube, Xiaohongshu, etc. platforms), optimizing conversion paths and user life cycle management

• In-depth analysis of market trends, competitive dynamics, industry policies and consumer behavior data, regular output of insight reports, and support for product iteration and market decisions

• Develop, approve and control annual marketing budgets, track various activities' return on investment (ROI), customer acquisition cost (CAC) and brand healthiness indicators, and ensure resources are efficiently allocated

• Lead a cross-functional marketing team (including brand, digital, content, design, media, etc.) , set clear KPIs and personal development goals, and promote team professional growth and collaborative efficiency

• Closely link products, sales, operations and senior management, transform market insights into business growth engines, and support new market expansion, product launches and customer retention strategies

Work requirements

• Bachelor's degree or above, majoring in marketing, communication, business management or related fields

• Have 5 to 7 years or more of marketing-related experience, of which at least 2-3 years are spent in team management positions; those with fast-moving consumer goods, retail, technology or service industry backgrounds are preferred

• Proficient in using market analysis tools (such as Google Analytics, Meta Ads Manager, SimilarWeb, etc.), with basic data interpretation and business translation skills

• Have experience in independently drafting and controlling budgets, and able to balance strategic creativity and financial benefits

• Cantonese as a mother tongue, fluent in Mandarin and English, can easily communicate across departments, external collaboration and slide presentations

• Have clear strategic thinking, proactive problem-solving awareness, resilience, and cross-departmental influence, prioritize result-oriented and team empowerment

Benefits

• Five-day work week (Monday to Friday), daily working hours 09:00–18:00

• Year-end bonuses / performance bonuses

• Medical plans, dental plans, and employee wellness center support

• 15 days or more of annual leave, plus Chinese holidays, bank holidays, and statutory public holidays

• Flexible work schedule

• Transportation allowance

• Recreational and sports facilities usage rights