Market Manager

GIIMOK·Others

Full Time

Sha Tin

HK work permit required

3 to 5 yrs exp

Bachelor

5 days per week, Fixed

HK $15K-25K/Month

Job Highlights

5-day work week

Job Description

Job Responsibilities

Based on the company's overall strategy and market demand, develop annual and quarterly market promotion plans and brand communication strategies, and push them for execution.
In-depth analysis of industry trends, competitive landscape and target user personas, providing data support and decision-making advice for product iteration and marketing strategy optimization.
Develop and manage market budgets, allocate resources rationally, strictly control promotion costs, and ensure that the investment and return ratio of various activities achieve the expected goal.
Plan and lead online and offline market activities, including but not limited to brand launches, product promotions, industry exhibitions, and new media integrated marketing, to ensure high-efficiency execution and achieve the expected results.
Coordinate the full process of the event, covering scenario planning, cross-departmental collaboration (sales, products, design, etc.), external resource integration (media, suppliers, etc.), material preparation, on-site execution and post-event review, forming a complete closed loop.
Operate the company's official new media platforms (such as WeChat public accounts, Xiaohongshu, LinkedIn, etc.), plan and publish high-quality content, and enhance brand exposure, user interaction rate and fan stickiness.
Continuously track key performance indicators (such as impressions, click-through rate, conversion rate, customer acquisition cost, etc.) for market promotion activities and regularly output data analysis reports.
Based on data performance, conduct in-depth post-mortems, distill effective experiences, and optimize future marketing strategies and execution plans; collaborate with product and sales teams to drive product experience upgrades and market direction adjustments.

Work requirements

Bachelor's degree or above, marketing, advertising, communication, business management, etc. related professional background is preferred; those with a background in technology, medicine, luxury goods, etc. can be given extra points.
3 years of market-related work experience, with complete experience in market activity planning and independent execution; those who have experience in independently operating the market of small and medium-sized enterprises or participating in core market projects in large enterprises are preferred.
Familiar with the operation mechanism of various online and offline promotion channels, including social media, search engines, industry media, KOL cooperation and offline exhibitions, etc.
Have excellent planning and execution abilities, be able to independently complete the full planning of market activities, and efficiently coordinate internal and external resources to push them down.
Have good content creation skills, good at writing marketing copy, and able to output content that meets the audience's needs based on the characteristics of different platforms.
Proficient in using Excel, Baidu Statistics, WeChat Public Number backend, etc. common data analysis tools, with the ability to discover problems and optimize strategies through data.
Have excellent communication and coordination skills, be able to efficiently connect sales, products, design and other internal teams and external partners, and promote cross-departmental collaboration.
Active and proactive work attitude, strong sense of responsibility, good stress resistance, and able to adapt to the fast-paced work environment of multiple tasks in parallel.

Operations Leadership

Leadership

Corporate Administration

Cantonese

English

Mandarin