[Job Responsibilities]
1. Design and implement a promotion plan for the mainland market to increase the exposure rate of mainland companies’ travel products and services.
2. Conduct market promotion environmental research to understand the needs of the target audience and the competitive environment.
3. Evaluate and report the effectiveness of the internal promotion activities and optimize them.
[Job Requirements] Educational qualifications: College degree or above, with at least 3 years of marketing and promotion experience, those with travel, OTA, and lifestyle brand-related experience are preferred.
Core competencies:
Strategic thinking: Have excellent market analysis and strategic planning abilities, rather than just being an executor.
Creativity and content feeling: Have a deep understanding of content marketing, have excellent copywriting aesthetics and planning abilities, and know how to ignite a topic.
Data-driven: Able to use data analysis tools proficiently, guide decisions with data rather than intuition.
Resource integration: Those who own media, advertising companies or KOLs are especially good.
Proficient in the operation of mainstream social platforms such as WeChat ecosystem, Xiaohongshu, Douyin, etc. in the mainland.
Have knowledge or strong interest in the Hong Kong tourism market.
Have excellent cross-departmental communication and collaboration skills.
Working location: Mainland China
Working address Shenzhen Futian District Modern International Building 3107—B05
Working hours:
Monday to Friday
09:00-18:00
