Marketing Executive

Job Title: Marketing Executive

[Role Overview]

As a Marketing Executive in the logistics sector, your primary mission is to enhance our brand visibility and support business growth in a highly competitive B2B landscape. You will be responsible for executing end-to-end marketing campaigns that communicate our supply chain expertise, digital capabilities, and service reliability to global and local clients.

[Key Responsibilities]

• Content Strategy & Brand Messaging:

  • Develop compelling marketing collateral, including company profiles, service brochures, and whitepapers focused on industry trends (e.g., Cold Chain, Last-mile Delivery, or Green Logistics).

  • Draft impactful Case Studies that highlight how our logistics solutions optimized client operations and reduced costs.

• Digital Marketing & Lead Generation:

  • Manage and grow our professional presence on LinkedIn and other relevant industry platforms.

  • Execute SEO/SEM strategies to ensure our services (e.g., Freight Forwarding, 3PL, Warehousing) rank high for targeted keywords.

  • Oversee Email Marketing (EDM) campaigns to nurture leads and keep existing clients informed about peak season schedules or new route launches.

• Event Management:

  • Coordinate the company’s participation in international logistics trade fairs, supply chain summits, and corporate webinars.

  • Handle booth design, promotional merchandise, and on-site logistics to ensure a professional brand image.

• Sales Support & Market Intelligence:

  • Monitor competitor activities and logistics market fluctuations to provide actionable insights.

  • Support the Business Development team by refining Tender/RFP documents and creating high-quality pitch presentations.

• Internal Communications:

  • Liaise with regional offices and operations teams to ensure marketing messages align with actual service capabilities.

[Requirements]

• Education: Bachelor’s degree in Marketing, Communications, Supply Chain Management, or a related field.

• Experience: 2–4 years of experience in marketing. B2B experience is essential; prior experience in Logistics, Shipping, or E-commerce fulfillment is a significant advantage.

• Skills:

  • Excellent command of written and spoken English (additional languages are a plus for global roles).

  • Proficiency in digital tools such as Google Analytics, HubSpot/Salesforce, and CMS platforms.

  • Basic design skills (Canva/Adobe Creative Suite) and video editing for social media are highly preferred.

• Attributes:

  • Strong project management skills with the ability to meet tight deadlines in a fast-paced environment.

  • A proactive learner who stays updated on "Logtech" (Logistics Technology) and global trade shifts.

【Why Join Us?】

• Gain exposure to the backbone of global trade and complex supply chain networks.

• Opportunity to work with multinational clients across various industries (Retail, Tech, Healthcare).

• A collaborative environment that values innovation and efficiency.