Dining Group Marketing Manager

About the Role
We are a leading restaurant group looking for an experienced and strategic Marketing Manager to drive our brand vision, campaign strategies, and marketing operations across our diverse portfolio of dining concepts. This is a key position responsible for leading end-to-end promotional initiatives — from concept development to execution — ensuring that all brand activations, digital campaigns, and partnership initiatives meet the company’s growth and engagement targets.
Responsibilities
• Plan, supervise, and manage comprehensive marketing strategies, promotional campaigns, and brand-building initiatives for new and existing restaurant outlets.
• Coordinate and lead menu redesign and refresh projects across different brands, establishing project timelines, setting brand priorities, and aligning schedules with operational teams.
• Oversee social media platforms, performance marketing and influencer collaborations.
• Identify and negotiate partnership opportunities, shopping mall activations, and cross-brand promotional campaigns.
• Coordinate and monitor external marketing agencies, design vendors, and print suppliers to ensure creative quality, cost effectiveness, and timely project delivery.
• Evaluate and analyze campaign performance metrics (ROI), market trends, and competitor dynamics to refine marketing strategies.
• Work with operation team to ensure menu launches, seasonal offers, and marketing materials align with brand guidelines.
• Collect feedback from customers and operation team to continuously improve marketing touchpoints, menu layouts, and customer experience.
• Source and introduce new marketing technologies, digital tools, and trends to enhance campaign effectiveness.
• Manage promotional calendars and coordinate marketing schedules to ensure smooth campaign launches across all outlets.
Requirements
• Degree or Diploma in Marketing, Communications, Business Administration, Public Relations, or related disciplines.
• Minimum 4–6 years of relevant experience in marketing or brand management, solid experiencein the F&B industry is a must.
• Demonstrated experience in managing multi-brand menu launches, workflow prioritization, and schedule coordination across internal and external stakeholders.
• Strong understanding of digital marketing, social media algorithms, CRM systems, and campaign analytics.
• Proven experience in managing multiple campaigns, budget allocation, and vendor relations.
• Good copywriting, campaign planning, and project management skills.
• Excellent communication, negotiation, and problem-solving abilities.
• Good command of both English and Chinese.
• Proficient in MS Office, social media tools, and digital marketing analytics platforms.
• Self-motivated, detail-minded, and capable of working independently in a fast-paced environment.
What We Offer
• Competitive salary.
• 5.5-day work week, statutory holiday & 7 days annual leave.
• Dynamic and supportive team culture.
• Career advancement opportunities within a growing restaurant group.
If you’re an experienced marketing professional passionate about brand strategy and F&B operations, we invite you to join our expanding team and help bring our restaurant concepts to life. Please send your CV, expected salary, and availability ．
About this position
We are the leading local food and beverage group, and we are now seeking an experienced and strategically-minded marketing manager to lead our diverse food and beverage brands' brand vision, promotional strategies, and market operations. Responsible for the full range of promotion projects from concept design to execution, ensuring that all brand activities, digital marketing, and cross-border collaborations achieve the company's growth and customer interaction goals.
Responsibilities and scope
• Plan, supervise and manage the comprehensive market strategy, promotion planning and brand building project of new and old restaurant branches.

• Manage social media platforms, performance marketing, and influencer collaborations.
• Discover and negotiate business cooperation opportunities, shopping mall promotion activities and cross-brand collaboration planning.
• Coordinate and supervise external advertising companies, design companies and printing suppliers to ensure creative quality, cost-effectiveness and timely delivery.
• Evaluate and analyze the effectiveness of promotional activities (ROI), market trends and competitive dynamics, to continuously optimize market strategies.
• Work closely with the operations team to ensure that menu launches, seasonal promotions, and marketing materials comply with brand guidelines.
• Collect customer and operational team feedback, and continuously optimize market promotion touchpoints, menu layout, and customer experience.
• Introduce new market promotion technologies, digital tools and industry trends to enhance operational and promotional effectiveness.
• Manage promotion calendars and coordinate marketing schedules to ensure all stores smoothly launch various promotional activities.
Job Requirements
• Hold a bachelor’s degree or associate’s degree in marketing, communications, business management, public relations or related fields.
• Have at least 4 to 6 years of marketing promotion or brand management experience, with a must-have in the food and beverage industry.
• Have evidence-based experience in managing the launch of multiple brand menus, prioritizing work processes, and coordinating internal and external stakeholders’ schedules.
• Familiar with digital marketing, social media algorithms, CRM systems, and data analysis tools.
• Have mature experience in managing multiple promotion projects, budget allocation, and supplier relationships.
• Have excellent writing skills, planning and promotion, and project management abilities.
• Have excellent communication and coordination, negotiation and problem-solving skills.
• Good Chinese and English communication and writing skills.
• Proficient in MS Office, social media tools, and digital marketing analysis platforms.
• Proactive, detail-oriented, and able to work independently in a fast-paced environment.
We provide
• Generous salary
• 5.5 days work week, statutory holidays and 7 days paid annual leave
• Full of energy and mutual help team culture
• Rapidly expanding restaurant group with opportunities for promotion and development within
If you are a professional market person who is full of enthusiasm for brand strategy and restaurant operations, we sincerely invite you to join our constantly expanding team. Please submit your resume, expected salary, and available employment date.