Brand Strategist

Job Details‌
1. Brand strategy planning‌:

2) Based on market trends and consumer insights, develop a brand development roadmap and annual brand promotion plan.

2. Marketing conversion copywriting‌:

2) Collaborate with the design team to ensure consistency between copy and visual elements and brand tone, and to increase user engagement and conversion rates.

3.‌Media resource integration and management‌:
1) Manage and utilize online and offline media resources, including social media, television stations, newspapers, etc., to achieve widespread dissemination of brand information.
2) Establish and maintain cooperative relationships with various media to ensure effective use of media resources.

4.‌New media operation‌:
1) Responsible for brand content operation and user interaction on social media platforms (such as Facebook, YouTube, Instagram, etc.).
2) Increase brand awareness and user engagement through content marketing.

5. Event planning and execution‌:
1) Plan and execute online and offline brand promotion activities, including new product launch events, user interaction activities, etc., emphasizing the integration of traditional cultural elements.
2) Responsible for the overall planning, execution and evaluation of the event.

6.‌Market analysis and user research‌: Conduct market analysis and user research, collect and analyze user feedback, and provide basis for product improvement and market strategy; regularly write market analysis reports and provide data support for brand strategy adjustments.

‌Job Requirements‌:
1. Bachelor's degree or above in journalism, media, marketing or related fields.
2. At least 5 years of brand planning and marketing experience, with successful brand promotion cases, especially in the traditional culture industry.
3. Proficient in brand planning, content creation, new media operations, and event planning.
4. Have rich media resources management experience, and be able to effectively integrate and use online and offline media resources.
5. Have experience in collaborating with television stations, newspapers and other traditional media.