Digital Marketing Assistant

Key Responsibilities:

• Implement corporate marketing and thematic programs to support online business.

• Support and manage the digital marketing and social media content calendar, integrating social media strategies with PR, digital, and event campaigns to align with brand objectives.

• Support the execution of various online marketing initiatives and manage end-to-end logistics, including direct mailings, eDMs, SMS, copywriting, social media brand marketing, and interactive online campaign development.

• Liaise with potential partners for new collaboration opportunities and engagement campaigns.

• Assist in managing the digital marketing campaign budget, overseeing campaign execution, and conducting post-campaign evaluations.

• Ensure all digital marketing campaigns are rolled out effectively and successfully align with brand initiatives, fulfilling business objectives and goals.

Qualifications:

• 1+ year of related experience in digital brand marketing, preferably in the fashion and lifestyle industries; fresh graduates will also be considered.

• Passionate and observant about fashion and lifestyle news and trends, along with insights on high-end brands and relevant market intelligence.

• Proficient in written and spoken English, Mandarin, and Cantonese.

• Strong interpersonal and presentation skills.