Project Executive - Marketing Communication (Digital)

Develop and implement digital marketing campaigns across platforms, including Google, Facebook, Instagram, TikTok, and more, ensuring performance optimization throughout the conversion journey.

Conceptualise and propose innovative ideas for integrated campaigns aimed at attracting international audiences.

Produce compelling multimedia content (visuals and short-form social clips) paired with bilingual copywriting (Chinese & English) for distribution across social channels.

Work closely with internal teams (e.g., sales) and external stakeholders such as exhibitors to drive campaign success.

Monitor, measure, and assess the impact of digital and social media initiatives, preparing detailed performance reports.