Medical beauty institutions New media operation and sales

Job Responsibilities:

• Responsible for the official account operation of the company on mainstream social platforms such as Xiaohongshu, Douyin, WeChat Video Number, etc. in the mainland, including content planning, post publishing, increasing exposure, fan growth and user participation.

• Instantly respond to social platform private messages and comments, professionally answering customers' common questions about medical beauty projects, treatment effects, and appointment procedures; Collaborate with front-line teams to follow up on potential customer inquiries and appointment referrals, improving conversion efficiency and service experience.

• Regularly track competitive product social media dynamics, hot topics, platform rule updates, and industry trends (such as emerging therapies, regulatory changes, and changes in consumer behavior), and propose and implement executable optimization suggestions.

Work requirements:

• Have 1 to 3 years of digital marketing, brand operations or sales experience in the medical beauty, healthy beauty or related consumer service industry, familiar with industry characteristics, product knowledge and customer psychology, those with successful case studies or those who can provide past operating results are preferred.

• Master basic digital marketing concepts, be familiar with the algorithm logic, audience characteristics and content ecosystem of platforms such as Xiaohongshu, Douyin, WeChat Video Number, and flexibly adjust strategies to adapt to platform changes.

• Have solid writing skills and visual expression awareness, and be able to independently complete the entire process of content production from creative thinking, writing, image and text layout to short film script and basic editing.

• Highly sensitive to network culture, active thinking, proactive learning, and able to handle multiple tasks while strictly adhering to deadlines; Have good cross-departmental collaboration awareness and execution ability.

• Fluent in Mandarin and Cantonese for communication and content creation; basic English reading ability, able to understand international medical aesthetics information and platform guidance.

• Bachelor's degree, sincere and polite to others, positive and proactive, with both independent work ability and team spirit; attach great importance to brand image and service quality, pay attention to details and customer experience.

• Applicants with valid Hong Kong work qualifications (such as Hong Kong permanent residents, high talent pass, outstanding talent pass, IANG, dependent visa, etc.) who can start work immediately will be given priority.

Benefits:

• Five-day work week (remote work available)