Senior Market Promotion Officer

Duties:

1. Marketing strategies

   Participate in the execution of pre-marketing strategies, responsible for implementing internal and external promotion activities to meet marketing needs.

2. Event execution

   Participate in the logistics work of lottery draws, public relations activities and internal and external promotion activities to ensure the smooth conduct of the activities.

3. Budget Management

   Develop and achieve a digital marketing annual budget plan, ensuring resource allocation meets business objectives and cost-effectiveness.

4. Data analysis

   Use search engine analysis tools to monitor website traffic and keyword performance, and optimize search engine marketing strategies based on data.

5. Data integration

   Integrate and analyze marketing data from the company's multiple promotion platforms (such as websites, social media, advertising backends) to provide insightful performance evaluation.

6. Social media management

   Manage social media accounts, use multiple channels, including but not limited to KOL/KOC cooperation, explore creative activities, ensure post content quality, and increase social media account followers to help achieve product market growth targets.

7. Digital advertising placement

   Plan and execute digital ad placements, manage Google Ads, Meta Ads Manager (Facebook / Instagram) and WhatsApp Business accounts, continuously optimize ad performance to improve return on investment.

8. Content strategy

   Manage and operate mainstream social media platforms (such as Facebook, Instagram, Threads, YouTube, etc.), according to the characteristics of each platform to formulate content strategies, and thereby enhance brand exposure and user interaction.

Requirements:

1. University graduate, majoring in marketing, communication or related fields.

2. Have more than 3 years of marketing or social media management experience (with fast-moving consumer goods experience given priority)

3. Familiar with major social media platforms and digital marketing tools (such as Google Ads, Meta Ads)

4. Have data analysis skills and be able to use analysis tools to optimize marketing strategies.

5. Have good communication and collaboration skills, be able to handle multiple tasks and pressures independently, and know how to report up.

6. Fluent in Chinese and English, with good writing and oral expression skills