Market Planning Position

• Responsible for daily content planning, copywriting, visual coordination and publication scheduling of social media accounts (including but not limited to Instagram, Facebook, Xiaohongshu and WeChat public accounts)

• Plan and execute interactive fan operations activities such as giveaways, live broadcasts, quizzes, UGC collection, etc., to enhance user stickiness and social group activity

• Instantly track key performance indicators (such as reach, engagement, conversion rate, and fan growth) for various promotional activities, and propose optimization suggestions through data analysis and implement iterative improvements

• Collaborate with design, public relations, sales, etc. internal teams to ensure consistent communication messages, and support large-scale brand activities or new product launches with integrated communication solutions

Work requirements

• Have a higher diploma or associate degree, majoring in marketing, communication, advertising, digital media or related fields

• Familiar with the local Hong Kong social media ecosystem and young people's communication context, able to flexibly use Cantonese, Mandarin and English for copywriting and cross-platform communication

• Have basic graphic editing skills (such as Canva, Photoshop or CapCut basic operations), be able to independently complete lightweight visual content creation or effectively coordinate design resources

• Have logical thinking and data sensitivity, and be able to use Facebook Insights, Xiaohongshu data back-end, Google Analytics, etc. tools for performance evaluation

Benefits

• Flexible work schedule, daily working hours from 12:00 pm to 6:00 pm, with specific working days that can be flexibly adjusted according to both parties' negotiations

• Hourly wage of HKD 60 to 90, actual salary will be negotiated based on the applicant's experience and ability, and will be flexible with performance-based bonuses

• Open part-time flexible mode, suitable for students, freelancers or those who want to balance life and career development