Social Media Specialist, Digital Marketing – Beauty

<p><strong>About the role</strong></p><p>Blossoms Aesthetics is a premier beauty treatment services provider in Hong Kong. We are seeking a talented and experienced Social Media Specialist to join us. In this dynamic role, you will be primarily responsible for developing and executing effective social media strategies to elevate our brand presence and engagement across various platforms.</p><p></p><p><strong>What you'll be doing</strong></p><ul><li>Develop and implement comprehensive social media strategies to increase brand awareness, audience engagement, and lead generation</li><li>Create and curate engaging, on-brand content for our websites and social media channels, including Facebook, Instagram and others</li><li>Monitor and analyze social media performance to optimize content strategies, increase lead growth and enhance interaction</li><li>Collaborate with other functional teams to formulate marketing strategies and develop contents for social media platforms</li><li>Stay up-to-date with the latest social media trends and best practices, and make recommendations for platform optimization</li></ul><p></p><p><strong>What we're looking for</strong></p><ul><li>Diploma or above, with a major in marketing, communications, or business-related fields</li><li>Minimum 3 years of working experience in social media marketing or digital marketing, preferably gained from medical aesthetics or beauty industry. Experienced candidates will be considered as our Social Media Manager, Digital Marketing</li><li>Profound knowledge and expertise in managing websites and social media channels, with strong content creation and copywriting skills for social media posts</li><li>Strong analytical skills and the ability to interpret data to inform content strategy and optimization</li><li>Passionate with beauty industry, with strong visual and aesthetic sense</li></ul><p></p><p><strong>What we offer</strong></p><p>At Blossoms, we are committed to providing our employees with a supportive and fulfilling work environment. In addition to a competitive salary, we offer a range of benefits, including:</p><ul><li>Opportunities for professional development and career growth</li><li>Generous annual leaves and special leaves, as well as work-life balance initiatives</li><li>Comprehensive medical and wellness benefits</li></ul><p></p><p>If you are passionate about beauty industry and social media, we encourage you to apply for this exciting opportunity.</p>