Lead User Acceptance Testing for loyalty mobile app
Bachelor's degree in Marketing, Business, or related field
2-4 years of experience in retail marketing or CRM
Job Description
Retail Marketing Officer (Loyalty & Digital Experience)
Our client is looking for a proactive Retail Marketing Officer to drive the digital transformation of their customer engagement strategy. This role is a perfect blend of technical UAT (User Acceptance Testing) and retail marketing strategy, ensuring the high-profile launch and ongoing success of a new mobile loyalty platform. You will act as the bridge between the technical development team and the end-consumer to deliver a seamless shopping experience.
Key Responsibilities
Digital Loyalty Launch & UAT: Lead the end-to-end User Acceptance Testing (UAT) for the loyalty mobile app across iOS and Android. You will validate critical customer journeys, including member registration, point accumulation/redemption, QR code integration, and personalized reward delivery.
Customer Experience (CX) Optimization: Analyze the app from a "real-world" shopper’s perspective. You will evaluate navigation flows and in-app marketing messaging to provide actionable UX recommendations that cater to a diverse retail demographic.
Defect & Quality Management: Systematically identify and track software bugs, content errors, and UX inconsistencies. Coordinate with technical teams to ensure all issues are resolved through multiple testing cycles and regression phases before go-live.
Marketing Collateral & Frontline Enablement: Develop comprehensive user manuals, step-by-step guides, and FAQs for both customers and frontline retail staff. You will serve as the internal Subject Matter Expert (SME) to ensure the team is fully equipped to support the new platform.
Campaign Support: Assist in aligning app functionality with seasonal retail promotions and CRM initiatives to maximize member engagement and retention.
Required Qualifications
Education & Experience: Bachelor’s degree in Marketing, Business, or a related field with 2–4 years of experience in retail marketing, digital operations, or CRM.
Technical UAT Proficiency: Proven hands-on experience in mobile app testing or UAT. You must be highly familiar with the nuances of both iOS and Android environments.
Loyalty & CRM Expertise: Prior experience managing or heavily utilizing shopping mall apps, loyalty programs, or lifestyle mobile platforms is highly preferred.
Communication Excellence: Exceptional ability to translate complex technical processes into simple, "user-friendly" language for marketing materials and training content.
Analytical Mindset: Strong attention to detail with the ability to document structured findings and ensure a smooth transition from legacy web platforms to mobile-first solutions.
Preferred Attributes
Sector Knowledge: Deep understanding of the Hong Kong retail landscape , shopping mall operations, or CRM dynamics.
Content Creation: Experience in drafting "how-to" guides, training decks, or customer-facing instructional content.
Digital Awareness: A basic understanding of the mobile app development lifecycle (SDLC) or digital product release cycles.
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