Independent station operation manager

Independent site operation manager/responsible person
Duties:
Develop overall operating strategy and sales targets, and be responsible for GMV and ROI.
Manage the operations team, coordinate marketing, design, content, etc. resources.
Monitor website core data (traffic, conversion rate, average order value, repeat purchase rate, etc.), and regularly output analysis reports.
Control brand tone and user experience consistency.
Manage the budget and allocate it to various marketing channels.
Hard skills required:
Proficient in data analysis: Must be proficient in Google Analytics 4, able to perform funnel analysis, user behavior analysis, etc.
Familiar with the independent station technology foundation: understand mainstream building platforms such as Shopify/Magento/WooCommerce, understand basic concepts such as domain name, server, CDN, etc.
Master marketing channel strategy: familiar with the characteristics and tactics of mainstream channels such as SEO, SEM, social media advertising, email marketing, etc., and able to integrate marketing planning.
Have a certain amount of financial knowledge: able to calculate CAC, LTV, ROAS, profit margin, etc. key financial indicators.
2. Digital Marketing/ Promotion Specialist
Duties:
Responsible for advertising on Google, Facebook, TikTok, Pinterest, etc.
Perform keyword research, ad creative production, A/B testing, and budget optimization.
Responsible for SEO work, including on-page optimization and off-page link building.
Analyze ad data and continuously optimize ROAS.
Hard skills required:
Advertising expert:
Facebook/Instagram ad: Proficient in audience targeting, Pixel installation, ad types, and conversion optimization.
Google Ads: Proficient in search ads, shopping ads, display ads, and remarketing.
TikTok Ads: Familiar with its advertising platform and creative forms.
SEO skills:
Proficient in using Ahrefs, Semrush, etc. SEO tools.
Understand page SEO, technical SEO, and content SEO.
A/B testing ability: able to conduct scientific A/B testing on landing pages, ad creatives, etc.

Duties:
Through heat map analysis (such as Hotjar), user screen recording, A/B testing, etc. tools, discover website user experience issues.
Design and execute A/B testing schemes, continuously improving website conversion rates.
Collaborate with developers to push for website functionality and user experience improvements.
Hard skills required:
Proficient in CRO: familiar with conversion rate optimization methods and tools.
User experience knowledge: Understand basic UI/UX design principles.
Technical tools: Proficient in using Google Optimize, Optimizely, Hotjar, Lucky Orange, etc. for testing and analysis.
Basic HTML/CSS knowledge: able to perform simple page modifications and test code deployment.
4. Content Marketing Specialist
Duties:
Develop content strategy, write high-quality blog posts, product descriptions, brand stories, etc.
Manage social media accounts (Instagram, Pinterest, YouTube, etc.), create engaging content.
Create video scripts, email marketing content, etc.
Through content acquisition of natural traffic and establish brand authority.
Hard skills required:
Excellent writing and storytelling skills: beautiful prose, able to create content around brand values.
SEO writing ability: Understand how to naturally integrate keywords into content.
Social media operation ability: Understand the tone and content format of major social platforms.

5. Graphic Designer/Visual Designer
Duties:
Design the overall visual style of the website, login page, brand logo, etc.
Design marketing materials, including ad banners, social media images, email templates, etc.
Create product images and marketing videos.
Hard skills required:
Proficient in design software: Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro/After Effects).
UI/UX design sense: Understand how to design both beautiful and user-friendly interfaces.
Marketing mindset: Understand that design is there to serve marketing goals, and that it can guide user behavior through visual cues.
Video editing ability: crucial in the age of short videos.