Duties include:
1. Product FBA deep analysis
- Decompose insurance company products into features, advantages, and benefits (FBA), establish a standardized analysis framework, and output a quantifiable product competitiveness report.
- Combine customer personas, market data and competitive product analysis to distill differentiated selling points and core value propositions, forming a shareable Insight.
2. Media matrix distribution and precise reach
- Design a multi-level media matrix (such as social media, vertical platforms, KOL cooperation, etc.) distribution strategy, tailor content to specific markets (such as age, occupation, region, etc.).
- Monitor distribution effects, optimize content forms (text and images, short videos, live broadcasts, etc.) through A/B testing, and enhance conversion rates and brand awareness.
3. Data-driven decision making
- Use data analysis tools (such as Cross-Border BI, Excel Pivot Table) to track user behavior, identify high-potential customer groups and demand gaps, and feed back to the product optimization stage.
4. Cross-departmental collaboration
- Coordinate with product, actuarial, and underwriting departments to ensure marketing content is compliant and consistent with the actual product terms.
Job Requirements
1. Experience and skills
- More than 3 years of insurance/financial industry product marketing experience, familiar with FBA methodological thinking and insurance product design logic.
- Proficient in using data analysis tools (such as Excel, Power BI) and social media management platforms (such as Hootsuite, Meta Business Suite).
- Have the ability to transform data into insights and independently output implementable marketing strategies.
2. Core competencies
Job Title: Product Marketing
Job Responsibilities
1. Product FBA deep analysis
- Perform feature-benefit-analysis (FBA) on insurance company products, establish a standardized analysis framework, and output a quantifiable product competitiveness report.
2. Media matrix distribution and precise reach
- Monitor distribution effects and optimize content forms (images and text, short videos, live broadcasts, etc.) through A/B testing to improve conversion rates and brand awareness.
3. Data-driven decision making
- Use data analysis tools (such as cross-border BI, Excel pivot tables) to track user behavior, identify high-potential customer groups and demand gaps, and feed back to the product optimization loop.
4. Cross-departmental collaboration
- Coordinate with product, actuarial, and underwriting departments to ensure marketing content is compliant and consistent with the actual terms of the product.
5. (Supplement general content) Continuously follow up on market trends and consumer demand changes, adjust and optimize marketing strategies to achieve long-term brand value growth and business goal achievement.
Work requirements
1. Experience and skills
- More than 3 years of insurance/financial industry product marketing experience, familiar with FBA methodological thinking and insurance product design logic.
- Proficient in data analysis tools (such as Excel, Power BI) and social media management platforms (such as Hootsuite, Meta Business Suite).
- Have the ability to transform data into insights, and independently output implementable marketing strategies.
2. Core competencies
- Excellent cross-team communication skills, adapting to the fast-paced strategic implementation needs.
- (Supplemental general content) Have good stress resistance and learning abilities, and be able to maintain innovative thinking and high execution efficiency in a rapidly changing market environment.
