Digital Marketing Manager

Digital Marketing Manager
Job Responsibilities

• Collaborate with design, product and operations teams to lead landing page, user journey design and conversion funnel analysis, and improve potential customer nurturing efficiency and sales conversion effectiveness.

• Establish and maintain brand digital voice, plan social group content calendar, guide content creation direction and tone, and respond in real time to social group interaction and public opinion dynamics, thereby strengthening brand trust and user stickiness.

• Regularly produce integrated data reports, report marketing results and market insights to senior management, propose data-driven strategy recommendations, and support long-term corporate growth and market positioning adjustments.

Work requirements

• Have excellent cross-departmental communication and coordination skills, be able to clearly interpret the meaning of data and transform it into executable solutions, and at the same time have independent proposal and upward management experience.

• Familiar with the digital ecosystem and user behavior characteristics in Hong Kong and Greater China, understand the operating logic and compliance requirements of local social platforms (such as Instagram, Facebook, YouTube, Xiaohongshu), and be able to adjust content strategy in response to cultural differences.

• Have basic English reading and writing abilities, be able to fluently read international marketing trend reports, platform update files, and participate in cross-regional meetings
  

• Benefits
  

• Competitive monthly salary and annual performance bonuses, transparent salary structure, and at least one annual salary review.

• Flexible work schedule, supporting hybrid office mode (office and remote collaboration), and monthly application for a specified number of remote work days based on demand.

• 12 days of paid leave, plus public holidays and a birthday leave of one day; after serving for one year, an additional 1-day welfare leave will be granted annually, up to a maximum of 18 days.

• Comprehensive medical insurance plan, covering outpatient, inpatient, dental and vision check-ups, and extending to spouses and minor children.

• Continuous learning support, providing annual further study allowance and internal knowledge sharing platform, encouraging participation in industry seminars, online courses and certification exams.