Marketing Executive (brand growth and community) - Baby-Kingdom & MamiDaily

Position highlights:

• Double brand leadership: At the same time, promote Baby-Kingdom (Hong Kong's largest parenting discussion forum) andMamiDaily (New generation parenting and lifestyle media) growth.

• Technology prerequisite: Apply Gemini And "Vibe Coding"

• Film priority:

• Business influence: Connect the vast power of parent communities with commercial solutions (such as education, maternal and child products).

Challenge: Steering Hong Kong's strongest "parent community" We are not looking for a simple executor, we need a **"brand architect" (Brand Architect)**. You will steer Hong Kong's most influential parenting ecosystem: protect and innovateBaby-Kingdom (Parent-Child Kingdom) This legendary parent-teacher interaction discussion forum is also actively expandingMamiDaily (parent-child daily life) Young parents' influence on social media.

Your mission is to deeply cultivate these two core parent groups. You will organize **"member-driven" activities** , creative online marketing and offline experiences (such as BB exhibitions, college admission lectures) — and transform them into powerful business solutions.

Real Talk: About growth and winning We are at the forefront of MediaTech. We use advanced AIGC tools and the "Vibe Coding" workflow.We are willing to train you and equip you with these skills. We will teach you how to use AI to build a front-end activity website and how to automate content. But let's be honest: you're here to learn and grow, and we're here to win.

Core Responsibilities:

1. Brand growth and community strategy (core responsibilities)

• Double brand strategy: Develop and implement annual/qtr marketing roadmaps for two brands.

  • Baby-Kingdom： Solidify its position as Hong Kong's No.1 parenting discussion forum, enhance member stickiness and forum activity, and promote community modernization.

  • MamiDaily:

• Community and talent ecosystem: Structure the "community blueprint".

  • Discover and cultivate **"Star Moderator" or Parent KOL** for Baby-Kingdom.

  • Establishing and connecting withCooperative network, establish an information community with credibility.

2. O2O activities and audiovisual innovation

• O2O Experience: Conceptualize and execute a viral campaign that seamlessly integrates with online buzzOffline activities.

  • Examples: Large BB exhibition (Baby Expo) cooperation, college entrance interview lecture, parent-child campus fair, trial use experience group, and little career experience camp.

• You will work closely with the film team. You must have a keen sense of what will make a "parental resonance" or "parenting tips" video go viral, and know how to effectively promote it using short video formats (Reels/Shorts).

• Project Leadership: Lead the entire activity project from concept ideation, site coordination to budget control and post-event effectiveness analysis.

3. Commercial solution integration

• Integrate proposal:

• Solution combination: Flexible combination of our assets -Digital media、Event marketingandInfluence marketing——Create winning proposals that solve customer pain points.

4. AI Application and "Vibe Coding"

• High-end AI toolboxes: You must embrace the latest LLMs. You will leverageGoogle Gemini、ChatGPT And Midjourney To enhance the efficiency of copywriting, visual Mood Board creation, and proposal generation.

• Front-end Vibe Coding: You will learn to use AI coding assistants (such as Cursor, v0, Bolt.new) to prototype and build for marketing campaignsFront-end campaign sites

We hope you have:

• Experience: At least2 years or above Marketing, brand management or digital media experience. Have Event Management And Community Building Experienced individuals will receive significant bonuses.

• Industry touch: ToChildcare/Admissions/Child Development Full of enthusiasm. You understand "parental economy" and the most anxious and concerned topics of modern parents are what.

• Technology and audiovisual sensitivity: You embrace AI. You are not afraid to use something likeGemini Such new tools or video editing software. You understand the language of short videos (Reels/Shorts).

• Language skills: FluentCantonese and English .Those with strong copywriting skills are preferred.

• Attitude: Have a "Can-Do" attitude. In order to make the event a success, you are ready to do everything yourself, from moving boxes to reporting to the CEO.

About PressLogic| Through social media, AI and data, create greater possibilities for brands PressLogic was established in Hong Kong in 2016 and is a new generation advertising technology ecosystem group - we focus on integrationContent creation, data analysis, AI technology, and full-funnel marketing strategy , through technology and data-driven content value and business transformation, provide brands with one-stop solutions.

• Market coverage: Our business spans across Asia7 major markets（Singapore, Malaysia, Taiwan, Korea, India and Shenzhen), the team is composed of more than200 peopleMarketing and technology professionals make up the team and have established a complete production, technology and analysis capability system.

• Content Ecosystem: Our content matrix covers9 vertical media brands, accumulate over20 million fans, monthly content exposure exceeds5 billion times, and we are rapidly expanding. Our media brand spans multiple life domains, including:

  • Women's lifestyle and fashion: GirlStyle, TopBeauty, POPLADY

  • Business finance and management: BusinessFocus

  • Parent-child upbringing: MamiDaily, Baby-Kingdom, Edu-Kingdom

  • Healthy living: UrbanLife Health

  • Travel and dining: HolidaySmart

  • Pet culture: PetCity

  • Korean Wave trend: Kdaily

• Honors: We were honored in 2023 withDeloitte Hong Kong High Growth Enterprise Award

MediaLens | Use AI and data to empower content Our flagship productMediaLens Is a tool that combines AI, social media insights, and marketing analysis to help users understand brand voice, KOL benefits, social media heat, and market trends, and automatically generate insight reports. Whether it's content ideation or KPI tracking and retargeting deployment, MediaLens provides brands with strategy and efficiency support.

In addition to MediaLens and the content team, PressLogic also has a series of tools and services to support brand transformation and business growth, including:

• ChatBooster： Marketing-oriented design of chat business tools, integrating multiple platform chat boxes, realizing conversational marketing and automated CRM.

• EchoMaker: AI-driven KOL marketing, combining data and creative planning, allows brands and content to achieve maximum visibility.

• EventVibe: Online and offline event planning and execution experts, dedicated to creating brand experiences and community participation.

• TapNow: One-stop e-commerce platform, allowing brands to easily launch digital retail, connecting content promotion and shopping experience.

• AIGC Ability:

Applicants should click on "Apply Now" to submit their detailed resume and indicate 1.) expected salary and 2.) expected date of employment.