Game user growth manager

Main responsibilities:

1. Growth strategy formulation

- Responsible for the overall growth strategy of the website, covering user acquisition, activation, retention, conversion and repurchase of the full process growth model (AARRR).

- Through data-driven, discover growth bottlenecks and opportunity points, and formulate quantifiable growth plans and goals (such as CVR, CAC, LTV, ROAS, etc. indicators).

- Responsible for the overall budget of the website, ensuring that the investment has sufficient effect.

2. Channel expansion and optimization

- Responsible for integrating various traffic channels (SEO, SEM, information flow advertising, social media, alliances, content placement, etc.).

- Optimize advertising strategies and conversion paths, and improve ROI and advertising efficiency.

3. Website conversion and retention optimization

- Monitor and optimize user behavior funnels, from registration, activation to conversion, to improve conversion rate.

- Design and execute A/B tests, landing page optimization, recommendation system, and member incentive system.

4. Data analysis and growth experiments

- Build a data monitoring system, using GA4, GTM, Adjust, Mixpanel, etc. tools to track key events.

5. Cross-departmental collaboration

- Coordinate product, market, technical, and design teams to drive growth project implementation.

6. Team and budget management

- Build and manage a growth team (advertising, data analysis, SEO/ASO, retention operations, etc.).

- Responsible for growth budget formulation and allocation, ensuring cost efficiency and performance targets are balanced.

Requirements:

1. Bachelor's degree or above, marketing, data analysis, computer science or related fields are preferred.

4. Have strong logical analysis ability, experimental thinking, and cross-team communication and coordination skills.

5. Have strong sensitivity and innovation awareness to growth, and be able to independently set up and execute growth projects.

6. English as a working language is preferred.

- Have SEO/SEM link building experience.

- Have overseas market growth or cross-border advertising experience.

- Familiar with Google Ads / Meta Ads / TikTok Ads / Adjust / Appsflyer and other advertising and attribution platforms.

- E-commerce, gaming, and fintech website experience is preferred.