Engagement Marketing Executive

KEY RESPONSIBILITIES

• Contribute to the preparation and execution of events by sourcing vendors and locations, and gathering necessary information for quotations.
• Ensure flawless execution of events from set-up to tear-down.
• Prepare and distribute press releases in a timely manner, adhering to brand guidelines and embargo dates.
• Build relationships with press and regularly liaise with journalists for enhanced PR coverage.
• Assist in the preparation and execution of gifting exercises for clients and business partners.
• Follow up on the development of corporate gifts, from brainstorming to final orders.
• Support the preparation of pre and post-event reports, as well as post-campaign reports.
• Contribute to clienteling reports by uploading data onto the CEM platform and conducting competitor analysis.
• Liaise with shopping malls for in-mall advertising, promotions, and campaigns.
• Assist in developing campaigns in partnership with shopping malls.
• Coordinate with banks or corporate partners for campaign collaborations.
• Communicate new campaign mechanics internally.
• Follow up with internal booking systems to ensure marketing support for brand partners.
• Coordinate product loans and transfers for photoshoots.
• Facilitate photoshoots as needed.
• Perform other assigned responsibilities on an ad-hoc basis as projects arise.

JOB REQUIREMENTS

• University degree in Marketing, Business, or Mass Communication.
• At least 1-2 years of experience in marketing, events, or communications with an omnichannel or direct-to-consumer brand.
• Experience in liaising with vendors and negotiation.
• Hands-on experience in campaign planning, execution, and project/event management.
• Prior experience in the watches or luxury retail industry is a plus.
• Highly proficient in Microsoft PowerPoint, Excel, and Word.
• Familiar with digital marketing, SEM, SEO, email marketing, and programmatic advertising.
• Strong project management skills with the ability to multitask and execute tasks efficiently.
• Extremely detail-oriented and organized.
• Passionate about the luxury and retail industry.
• Positive, adaptable, and collaborative attitude.
• Resourceful with strong problem-solving abilities.
• Energetic and able to thrive in a fast-paced environment with tight deadlines.
• Fast learner, eager to develop new skills.
• Willing to work on weekends or outside office hours as needed for events.
• Excellent command of spoken and written English.
• Good command of spoken and written Mandarin is an advantage.