Social media management

Social media management
Job Responsibilities

• Responsible for the daily operation and content planning of the company's mainstream social platforms, including post writing, visual material coordination, publication scheduling, and interactive replies;

• Based on brand positioning and target audience characteristics, develop quarterly social media strategies, plan theme activities, topic planning and holiday marketing solutions;

• Continuously monitor data performance on various platforms (such as reach rate, interaction rate, conversion rate, and fan growth trend), regularly produce analysis reports and propose optimization suggestions;

• Coordinate with the marketing, public relations and design teams to oversee online and offline integrated promotion projects, ensuring that social media communication messages are consistent with the overall brand tone;

Work requirements

• Familiar with the algorithm logic and user behavior characteristics of major social platforms, able to independently complete the entire process from planning, execution to effectiveness evaluation;

• Have excellent writing skills, fluent in Chinese and English, and able to adjust tone and style flexibly according to different platform contexts;

• Have basic visual aesthetic awareness and be able to communicate needs efficiently with the design team

• Responsibility and cross-departmental collaboration awareness, able to reasonably plan priority sequences in a multitasking environment, and deliver high-quality results on time.

Benefits

• Competitive market-based salary, with flexible annual salary review mechanism based on individual experience and performance;

• Enjoy statutory public holidays, annual leave (12 days from the first year, increasing up to 18 days with service years), sick leave and maternity/paternity leave, all of which are executed according to the Hong Kong Employment Ordinance;

• Provide a comprehensive medical insurance plan that covers outpatient care, hospitalization, specialist referrals, and basic dental coverage, and employees can purchase additional coverage for their families as needed;

• Provide continuous professional development allowance, annually funding eligible employees to enroll in certificate courses, workshops or certification exams related to their positions;

• Implement flexible work arrangements, after consultation, you can choose a hybrid office mode (part-time remote work) based on business needs, and provide a home office allowance to support equipment updating and network upgrading.