Senior Marketing Executive - CRM (Healthcare/Beauty/Skincare) $30k

Job Duties:

• Implement new product launches and go-to-market strategies

• Plan, develop and implement ATL, BTL and online marketing strategies

• Support the launch of new products and enhancements to existing offerings

• Managing product lines portfolio, including stock level control, revenue forecasting with sales management as well as yearly overall pricing review

• Formulate and execute digital marketing strategies (including but not limited to website, social media, SEM, SEO)

• Provide administrative support and project management as needed, including preparing various reports and analyses

Requirements:

• Diploma or Degree holder in a relevant field

• 3-4 years of experience in product management/marketingrelated role, preferably within the supplement or healthcare, beauty/skincare industry

• Understanding of full funnel media strategy on digital marketing channels, platforms, and tools, including Meta/Google advertising platforms and SEO/SEM principles

• Knowledge of the regulatory landscape for the marketing of health supplements in Hong Kong

• Familiar with retail dynamics, market trends and consumer behaviors

• Good command of spoken and written English, Chinese and Mandarin