Brand Operations Director
Job Positioning
The position is a company-wide strategic core position, requiring cross-domain resource integration capabilities, as well as in-depth understanding of the policies and market environment of the Guangdong-Hong Kong-Macau Greater Bay Area. The core goals of the position include:
1. Cultural and tourism business end: With Hong Kong as the pivot, expand the tourism market in Hong Kong, Macao and Southeast Asia, promote tourism resource cooperation, academic exchange and cross-border promotion of cultural and tourism projects in the Greater Bay Area.
2. Cross-border e-commerce terminal: Lead the overseas market expansion of domestic cultural and creative brands, and build a cross-border e-commerce business system.
3. The position needs to balance external public relations, business negotiations, online and offline operations and team building, ensuring that the two sides of the business can develop in a coordinated manner.
Duties include: 1. Cultural and tourism resources expansion and market promotion
●Travel agencies and channel cooperation
●Social media operation and brand promotion: Plan online and offline promotion activities in Hong Kong, Macao and Southeast Asia, cooperate with local KOLs and media to explore and promote cultural and tourism resources in Foshan, and enhance the visibility of cultural and tourism projects in the Greater Bay Area.
●Policy resources matching: Familiar with the "Guangdong-Hong Kong-Macau Greater Bay Area Cultural and Tourism Development Plan" and other policies, and strive to obtain policy support such as the "Guangdong-Hong Kong-Macau Greater Bay Area Joint Supervision and Cooperation Body" and the "Tourism Vocational Education and Training Base". Do publicity and promotion in tourism exhibitions, campus communities, and business associations.
●Research and study project expansion
2. Cross-border e-commerce business setup
●Overseas market expansion: Formulate cultural and creative brand overseas strategy, expand Southeast Asia and European and American markets through TK Shop, Kickstarter, Xiaohongshu and other platforms, and integrate supply chain, logistics and cross-border payment resources.
●Digital Marketing: Lead overseas social media (TikTok, Instagram) content operation, advertising placement and KOL cooperation, achieve brand exposure and sales conversion.
●Cross-border team management: Build a local e-commerce operation team in Hong Kong, coordinate the domestic supply chain and overseas marketing end cooperation, and optimize costs and efficiency.
Qualifications
Industry experience:
● More than 3 years of e-commerce operation experience, familiar with the operation of Douyin/Xiaohongshu/OTA platforms, live broadcast sales, cross-border e-commerce construction, etc. , those who have successful overseas case are preferred.
●1 to 3 years of experience in a well-known domestic advertising company or brand owner is preferred.
Resource network:
● Accumulate resources of Hong Kong and Macao travel agencies, chambers of commerce and KOC platforms, and be familiar with Southeast Asian market promotion channels.
Policy and market insights:
● Proficient in understanding the cultural and tourism industry policies of the Guangdong-Hong Kong-Macau Greater Bay Area, and able to leverage policy benefits to drive business.
●Sensitive to overseas consumption trends, able to quickly adjust overseas strategies.
Resource support:
●Cross-cultural communication
●Strategy and execution: Have data-driven decision-making ability, and be able to simultaneously promote long-term strategic planning and short-term project implementation.
Resource support:
● Provide Hong Kong office space, cross-border travel budget and local team building permissions.
●Open up internal headquarters e-commerce supply chain resources and Foshan project government relations network.
